Proposition 37 from the standpoint of its impact on California businesses. Is it pro-business or anti-business? What specific advantages does it have? what, if any important benefits does it provide for California? Do they outweigh the costs or inconveniences that they may create?
California is the largest food producer in the United State, and therefore the world. The farmers in the central valley grow mostly vegetable crops, but there is a fair amount grain grown also. Because California farmers grow in an area which is arid and has a propensity for attracting a large number of pests, they have used foods that are sometimes genetically altered to ensure a crop that will produce a fair yield. These genetically altered crops may have adverse health effects which are not apparent in advertising by manufacturers.
The proposition, as it is written, would seem to be anti-business because it takes a significant advantage away from farmers who have used these types of products to enhance their yields. However, there are other ways to look at it. Opponents of proposition 37 point to the fact that the majority of consumers (as many as 65% of the population surveyed (Baertlein & Gillam, 2012)) support the proposition. Whether it is true or not people have been led to believe that many of the foods that have been genetically altered can cause harm to them. This means that people are less likely to purchase products they believe contain genetically modified organisms (GMOs) right now. The labeling will allow people to make intelligent choices, but it could also increase sales of food producers who are willing to use non-GMO techniques...
This level of the maturity model is a transitory one and is focused more on either small, incremental gains from the first level, which is Reacting. In the Reacting layer of this proposed Branding Maturity Model, the majority of brand departments have a decidedly "every department for itself" approach to process maturity and have information flow that is purely dependent on personal productivity applications only. That is to say
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now